Windows 8 Plans Leaked: Disclosure and slides

A big thanks to @floo1989 for the heads-up! Over the weekend, the Italian Windows site “Windowsette” got a hold of some super secret squirrel Microsoft presentations apparently laying around on the internet somewhere. I took a look through every single one of these, slide-by-slide, so I’m quite confident these are the real deal. I just feel bad for the poor sap who either leaked these or inadvertently shared these with the world. Long story short, these slide decks are chock full of internal thinking on Windows 8 — everything from customer target audiences to the Windows 8 developer market to the Windows 8 product cycle and much, much more. As a preface, I’ve taken many screen shots of relevant slides for inclusion with this article, so click on them to see their full-sized versions. I’ll elaborate on some and allow the others to explain themselves. Lastly, I’ll be updating this post as I find more contained within the slide decks. Now, without further adieu, let’s get started!

Microsoft Looks to Apple

Included in these presentations is a rather telling (but obvious) slide which shows that Microsoft is clearly paying attention to Apple while planning Windows 8. Titled, “How Apple does it: A virtuous cycle,” Microsoft has broken down Apple’s UX/Brand Loyalty cycle and cited its value. Though it’s fairly obvious, the takeaway here is that Microsoft is aiming to give Windows the very same “it just works” status that Apple’s products are known for:

Windows 8 Prototype Machine

Speaking of Apple, I think the following prototype looks like some rejected Mac prototype (i.e. I don’t like it very much — at least from this angle). The wallpaper is the old Windows 7 beta wallpaper (as you can see by the beta fish in the center of it) and there is clearly some build information on the bottom right-hand corner of the desktop. This may well be something left over from Windows 7 planning, but being included in Windows 8 planning documentation, I figured it was worth tossing in. Here’s the machine and below it, its specifications:

Windows 8 Product Cycle

The following slide isn’t too telling in and of itself, but it serves to show how Microsoft has chosen to divide its Windows 8 product cycle into 3 main phases:

• Planning (from Framing to Vision): Big picture thinking, themes then scenarios, and feature identification list.
• Development (from Vision to Beta): Design and build features, refine SKUs (shelf-keeping units) and value propositions, and begin sharing code.
• Readiness (from Beta to GA+90): Feature complete and bug-fixing, establish and track readiness metrics, and focus on creating great Dell + Windows experiences.

Of note, these slides were apparently leaked or inadvertently released after being given to one Derek Goode at HP. Likewise, many of the discussions throughout the slides address HP, so the 3rd phase above making reference to Dell interests me. Anyway, here is the slide of note:

Windows 8: Identity Evolved

There appears to be considerable planning taking place as to how a user will access Windows. Right off the bat, one of my favorites is the following prototype which shows a user logging in via facial recognition! Basically, you enroll your face, then all you should have to do from that point forward is sit down, have your webcam get a look at you and then log you in based on facial recognition:

The following slide details other considerations for Windows 8 where identity is concerned. Namely, user accounts will still be the primary method of accessing Windows for individuals, fast user switching is a continued focus, and most notably, Windows accounts could be connected to the cloud which would allow for roaming settings/preferences between PCs and devices and PCs to log on to websites on the user’s behalf — all marking an evolution of Windows identity from being machine-centric to user-centric.

Trends Shaping the Planning of Windows 8

Shaping the planning of Windows 8 are explosion of form factors (laptops, netbooks, slates, etc.), assumed connectivity (focus on software + services for end-user scenarios), collision of enterprise and personal worlds (aiming to help customers have a seamless experience across their personal and professional lies), personal content experience, and more. The following slide elaborates:

Windows 8 Consumer Target Audiences

As we see detailed in the slide below, enthusiasts and mainstream consumers are the two main consumer target audiences for Windows 8:

Windows 8 Developer Market

No surprise here that Microsoft’s addressable developer market for Windows 8 spans from hobbyist/non-professional developers to professional developers to science, technology, engineering, and math developers:

Windows 8 Differentiation Goals

As for form factors, Microsoft’s 3 main focuses for Windows 8 appear to be Slate, Laptop, and All-in-One (all detailed in slides below). Additionally, customization areas include Applications, Devices, Multimedia, Help and Support, and UI and Theming (all also detailed in slides below). One of the key takeaways here is Microsoft detailing “Slate” as a major form factor focus. This means the Windows-based Slate devices are still likely to make an appearance at some point:

and many other informative slides........

credits:crazyscriptz